A campaign should never disappear into a black box. Each stage has a purpose, a tangible output, and a clear point for your approval.
We review your business, target audience, announcement, intended markets, and the pages you want readers to visit. We also check whether the subject fits the proposed distribution network and editorial categories.
Business facts, announcement details, evidence, brand assets, and an authorised sign-off contact.
A recommended package, eligibility check, proposed scope, and any exclusions.
The proposal defines the release count, news outlet quantity, editorial article quantity, audience fit, review rounds, schedule, and remedy for undelivered scope. Editorial publishers and topics are mapped before they are commissioned.
The package, publisher scope, placement types, link treatment, timing, and price.
A campaign scope you can check against the final handover.
We prepare the release and, where included, individual editorial articles. You check factual details, quotations, claims, destinations, and brand fit. Two consolidated revision rounds are included so feedback can be resolved together.
The final release, each editorial draft, and the approved publisher shortlist.
Publication-ready copy and a clear record of sign-off.
The release is distributed against the agreed network scope. Original editorial articles are commissioned for their approved publications. A publisher substitution requires approval; a queued or pending item is kept distinct from a live page.
Distribution, publisher requirements, publication status, and any approved alternatives.
Progress updates against the agreed schedule and scope.
We organise the publication URLs, article titles, type of placement, and observable disclosure or link details into separate news and editorial sections. Any missing items are identified and resolved against the written campaign terms.
Live publication evidence and scope completion, followed by the included 30-day status check.
The report, final copy, publication references, and handover notes.
250 news outlets · news distribution only
350 news outlets + 5 editorial articles
500+ news outlets + 15 editorial articles
These are proposed delivery windows. Your campaign proposal confirms timing and checkpoints. The schedule begins when the brief, required information, and relevant approvals are complete; publisher review queues and late changes can affect it.
Your website, business description, target audience, announcement details, supporting evidence, an authorised spokesperson quote, approved assets, and a factual contact for sign-off. For editorial packages we also need the target pages and topics or exclusions. We do not need your website password.
Yes. You approve the press release and, for editorial packages, the publisher shortlist, topic map, and article drafts. Two consolidated rounds of draft revisions are included. Nothing should be commissioned outside the agreed scope without your approval. If a publisher becomes unavailable, an alternative must be approved before substitution.
The proposed windows are 7–10 business days for Media Foundation, 14–21 for Authority Accelerator, and 21–30 for Market Authority. Timing begins after the brief, approvals, and any required assets are complete. The written proposal confirms the schedule; sensitive topics, publisher queues, and late approvals can affect it.
We identify the missing item rather than counting submissions as live placements. The campaign scope should provide for an approved equivalent replacement or a proportional credit/refund for an undelivered item. The allocation, review window, and remedy are confirmed in writing before purchase. Published work and approved writing already completed are treated separately.
Published coverage. Relevant articles. A one-time campaign.